SkillsEngine Brand & Product Marketing Refresh

Redesign of the SkillsEngine brand guidelines and company website experience.

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Year

2021

Client

Role

Director of CX & Strategy
SkillsEngine Brand & Product Marketing Refresh

Summary

Outcomes

  • Redesigned the SkillsEngine.com website experience with new branding and revised content.
  • Transitioned team from Squarespace to Webflow, increasing quality and control over marketing UX.
  • Refreshed brand design guidelines.
  • Developed a flexible and reusable web design system in Webflow.
  • Onboarded fellow design team members to execute design and content build out.

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