Work

SkillsEngine Brand & Product Marketing Refresh

Redesign of the SkillsEngine brand guidelines and company website experience.

Director of CX & Strategy

Enhancing Skill Alignment Between Education & Industry

Redesigning key product workflows and interaction patterns to enable better skills alignment between educators and employers.

Senior Product Designer

Data Policies Designed for Humans

Empowering businesses to deliver a better customer experience through simple data policies designed for humans.

Cofounder & Product Designer

Digital Experience Strategy for Bud Light

Revisioning the customer experience to better serve Millennial consumer needs.

RED Interactive Agency

Director of CX Strategy

SDZ Kids Digital CX Strategy & Redesign

Designing an online kids experience for the world's most famous zoo.

San Diego Zoo Kids

RED Interactive Agency

Director of CX Strategy

CX Strategy for Disney's Retail Future

Crafting unified strategic communications for the future of Disney's online and offline retail experiences.

RED Interactive Agency

Director of CX Strategy

Relaunching the Avatar Universe

Designing a community-driven content ecosystem and universe for the future of a film franchise.

21st Century Fox

RED Interactive Agency

Director of CX Strategy

Unifying Design for Google's 1st Hardware Family

Leading design unification for the launch of the first Google-branded hardware product family.

Associate Creative Director, Experience Design

Architecting Data-driven Design Optimization

Developing a data-driven framework for rapidly optimizing the impact of web design and communications.

Associate Creative Director, Experience Design

Google Transparency Report Website Redesign

Developing a data-first design system for the world's leading data transparency and impact report.

Associate Creative Director, Experience Design Director

Interactive Holiday Storybook Product Design

Bringing families together for the holidays through an interactive storybook experience design for kids and parents.

UX Design Director

Holiday Retail Innovation with Mobile Games & Augmented Reality (AR)

Leveraging first-of-a-kind Google tech to craft holiday retail innovation for Target.

UX Design Director

Camp Google: Interactive Summer Learning Experience for Kids

An online summer camp designed to get kids learning STEM offline.

UX Design Director

Made w/ Code Brand & Platform Redesign

Mobile redesign to help empower girls to learn code.

UX Design Director

Coding the National Holiday Tree Lighting

Empowering girls across the country to code the lights for the 2014 National Holiday Tree lighting ceremony.

UX Design Director

SkillsEngine Brand & Product Marketing Refresh

Redesign of the SkillsEngine brand guidelines and company website experience.

Enhancing Skill Alignment Between Education & Industry

Redesigning key product workflows and interaction patterns to enable better skills alignment between educators and employers.

Data Policies Designed for Humans

Empowering businesses to deliver a better customer experience through simple data policies designed for humans.

Carl's Jr. / Hardee's

Mobile Subscriptions Innovation for Fast Food

Designing business innovation for fast food with mobile payments & subscriptions.

Digital Experience Strategy for Bud Light

Revisioning the customer experience to better serve Millennial consumer needs.

Cohort Ventures

Experiments with Encryption & Blockchain UX

A secure and anonymous crypto wallet and command center for professionals who put privacy first.

San Diego Zoo Kids

SDZ Kids Digital CX Strategy & Redesign

Designing an online kids experience for the world's most famous zoo.

CX Strategy for Disney's Retail Future

Crafting unified strategic communications for the future of Disney's online and offline retail experiences.

21st Century Fox

Relaunching the Avatar Universe

Designing a community-driven content ecosystem and universe for the future of a film franchise.

Unifying Design for Google's 1st Hardware Family

Leading design unification for the launch of the first Google-branded hardware product family.

Architecting Data-driven Design Optimization

Developing a data-driven framework for rapidly optimizing the impact of web design and communications.

Google Transparency Report Website Redesign

Developing a data-first design system for the world's leading data transparency and impact report.

Interactive Holiday Storybook Product Design

Bringing families together for the holidays through an interactive storybook experience design for kids and parents.

Holiday Retail Innovation with Mobile Games & Augmented Reality (AR)

Leveraging first-of-a-kind Google tech to craft holiday retail innovation for Target.

Camp Google: Interactive Summer Learning Experience for Kids

An online summer camp designed to get kids learning STEM offline.

Made w/ Code Brand & Platform Redesign

Mobile redesign to help empower girls to learn code.

Coding the National Holiday Tree Lighting

Empowering girls across the country to code the lights for the 2014 National Holiday Tree lighting ceremony.

Enhancing Skill Alignment Between Education & Industry

Redesigning key product workflows and interaction patterns to enable better skills alignment between educators and employers.

View Details

Carl's Jr. / Hardee's

Mobile Subscriptions Innovation for Fast Food

Designing business innovation for fast food with mobile payments & subscriptions.

View Details

Digital Experience Strategy for Bud Light

Revisioning the customer experience to better serve Millennial consumer needs.

View Details

Cohort Ventures

Experiments with Encryption & Blockchain UX

A secure and anonymous crypto wallet and command center for professionals who put privacy first.

View Details

San Diego Zoo Kids

SDZ Kids Digital CX Strategy & Redesign

Designing an online kids experience for the world's most famous zoo.

View Details

CX Strategy for Disney's Retail Future

Crafting unified strategic communications for the future of Disney's online and offline retail experiences.

View Details

21st Century Fox

Relaunching the Avatar Universe

Designing a community-driven content ecosystem and universe for the future of a film franchise.

View Details

Unifying Design for Google's 1st Hardware Family

Leading design unification for the launch of the first Google-branded hardware product family.

View Details

Architecting Data-driven Design Optimization

Developing a data-driven framework for rapidly optimizing the impact of web design and communications.

View Details

Google Transparency Report Website Redesign

Developing a data-first design system for the world's leading data transparency and impact report.

View Details

Holiday Retail Innovation with Mobile Games & Augmented Reality (AR)

Leveraging first-of-a-kind Google tech to craft holiday retail innovation for Target.

View Details

SkillsEngine Brand & Product Marketing Refresh

Redesign of the SkillsEngine brand guidelines and company website experience.

Enhancing Skill Alignment Between Education & Industry

Redesigning key product workflows and interaction patterns to enable better skills alignment between educators and employers.

Data Policies Designed for Humans

Empowering businesses to deliver a better customer experience through simple data policies designed for humans.

San Diego Zoo Kids

SDZ Kids Digital CX Strategy & Redesign

Designing an online kids experience for the world's most famous zoo.

Google Transparency Report Website Redesign

Developing a data-first design system for the world's leading data transparency and impact report.

Holiday Retail Innovation with Mobile Games & Augmented Reality (AR)

Leveraging first-of-a-kind Google tech to craft holiday retail innovation for Target.

Camp Google: Interactive Summer Learning Experience for Kids

An online summer camp designed to get kids learning STEM offline.

Made w/ Code Brand & Platform Redesign

Mobile redesign to help empower girls to learn code.

Coding the National Holiday Tree Lighting

Empowering girls across the country to code the lights for the 2014 National Holiday Tree lighting ceremony.

Other Social Impact Work

Additional purpose-driven, CSR and social impact projects.

GoodWorld No-Code Website Redesign
TSTC Strategic Consulting
Doodle for Google
Google for Nonprofits
Google.org
Google Crisis Response
Google's Global Impact Challenge: Disabilities
Google's Bay Area Impact Challenge
Target Thanks a Billion
Lexus Check In for Charity
Pencils of Promise

Enhancing Skill Alignment Between Education & Industry

Redesigning key product workflows and interaction patterns to enable better skills alignment between educators and employers.

Data Policies Designed for Humans

Empowering businesses to deliver a better customer experience through simple data policies designed for humans.

Carl's Jr. / Hardee's

Mobile Subscriptions Innovation for Fast Food

Designing business innovation for fast food with mobile payments & subscriptions.

Cohort Ventures

Experiments with Encryption & Blockchain UX

A secure and anonymous crypto wallet and command center for professionals who put privacy first.

CX Strategy for Disney's Retail Future

Crafting unified strategic communications for the future of Disney's online and offline retail experiences.

Architecting Data-driven Design Optimization

Developing a data-driven framework for rapidly optimizing the impact of web design and communications.

Holiday Retail Innovation with Mobile Games & Augmented Reality (AR)

Leveraging first-of-a-kind Google tech to craft holiday retail innovation for Target.

Camp Google: Interactive Summer Learning Experience for Kids

An online summer camp designed to get kids learning STEM offline.

SkillsEngine Brand & Product Marketing Refresh

Redesign of the SkillsEngine brand guidelines and company website experience.

View Details

Enhancing Skill Alignment Between Education & Industry

Redesigning key product workflows and interaction patterns to enable better skills alignment between educators and employers.

View Details

Data Policies Designed for Humans

Empowering businesses to deliver a better customer experience through simple data policies designed for humans.

View Details

Carl's Jr. / Hardee's

Mobile Subscriptions Innovation for Fast Food

Designing business innovation for fast food with mobile payments & subscriptions.

View Details

Digital Experience Strategy for Bud Light

Revisioning the customer experience to better serve Millennial consumer needs.

View Details

Cohort Ventures

Experiments with Encryption & Blockchain UX

A secure and anonymous crypto wallet and command center for professionals who put privacy first.

View Details

San Diego Zoo Kids

SDZ Kids Digital CX Strategy & Redesign

Designing an online kids experience for the world's most famous zoo.

View Details

CX Strategy for Disney's Retail Future

Crafting unified strategic communications for the future of Disney's online and offline retail experiences.

View Details

21st Century Fox

Relaunching the Avatar Universe

Designing a community-driven content ecosystem and universe for the future of a film franchise.

View Details

Unifying Design for Google's 1st Hardware Family

Leading design unification for the launch of the first Google-branded hardware product family.

View Details

Architecting Data-driven Design Optimization

Developing a data-driven framework for rapidly optimizing the impact of web design and communications.

View Details

Google Transparency Report Website Redesign

Developing a data-first design system for the world's leading data transparency and impact report.

View Details

Interactive Holiday Storybook Product Design

Bringing families together for the holidays through an interactive storybook experience design for kids and parents.

View Details

Holiday Retail Innovation with Mobile Games & Augmented Reality (AR)

Leveraging first-of-a-kind Google tech to craft holiday retail innovation for Target.

View Details

Camp Google: Interactive Summer Learning Experience for Kids

An online summer camp designed to get kids learning STEM offline.

View Details

Made w/ Code Brand & Platform Redesign

Mobile redesign to help empower girls to learn code.

View Details

Coding the National Holiday Tree Lighting

Empowering girls across the country to code the lights for the 2014 National Holiday Tree lighting ceremony.

View Details

Strategy — Design — Business — Technology — Strategy — Design — Business — Technology — Strategy — Design — Business — Technology — Strategy — Design — Business — Technology — Strategy — Design — Business — Technology — Strategy — Design — Business — Technology — Strategy — Design — Business — Technology — Strategy — Design — Business — Technology — Strategy — Design — Business — Technology — Strategy — Design — Business — Technology — Strategy — Design — Business — Technology

Clients & companies

Press & recognitions

Work history

View on LinkedIn →

Currently
2019 - Present
Executive Director of Product & Design
SkillsEngine
| Austin, TX

Education
2011
Masters Certificate, Strategic Communications Design (UX)
BDW (now CMCI), Univ. of Colorado
60-week intensive professional masters certification with a focus in User Experience Design and Product Management
2009
Bachelor of Arts, Philosophy
University of Colorado
Additional emphasis in Fine Art and Economics. Executive board member, Pi Kappa Phi fraternity.
Spring 2008
Study Abroad
Semester at Sea
Circumnavigated the globe visiting countries including Brazil, S. Africa, Mauritius, India, Singapore, Malaysia, Vietnam, China, Japan and Costa Rica.

Additional study abroad experience in Spain and Australia.

Previously
2018-2022
Co-Founder
BEACON | Austin, TX
2019-2021
Fellow
Notley Ventures | Austin, TX
2021-2022
Advisor
Amass | Austin, TX
2019-2020
Advisor
TheWildHoneyPie
2018-2019
Product Design & Strategy Director
Freelance | Los Angeles, CA / Austin, TX
2017-2018
Group Director, Experience Design
72andSunny
| Los Angeles, CA
2016-2017
Director of Customer Experience (CX) Strategy
RED Interactive (acquired)
| Los Angeles, CA
2015-2016
Associate Creative Director, Experience Design
R/GA
(at Google) | San Francisco, CA
2013-2015
UX Design Director
72andSunny
| Los Angeles, CA
2012-2013
Senior Experience Designer
Team One
| Los Angeles, CA
2011-2012
Associate UX Designer
AKQA
| San Francisco, CA

Areas of Expertise

User Experience (UX) Design, Product Design, UX Strategy and Research, Product Management, Customer Experience (CX) Strategy, Communications Design, Venture Design, UI Design, Prototyping, Content Strategy, Business Strategy, Marketing, Branding, Creative Direction, Design Direction, Leadership, Management, Team Building, and more.

Tools & Technologies

Adobe Creative Suite, Sketch, Adobe XD, Webflow, Airtable, HTML/CSS, Pivotal Tracker, Basecamp, Principle for Mac, Origami Studio, Zapier, Squarespace, Shopify, OmniGraffle, Miro, Slack, Notion, and many more.

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Product & User Experience

Professional design portfolio

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Artwork & Other Creative Projects

Multidisciplinary art, code and other creative projects

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