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Google

Made w/ Code Brand & Platform Redesign

Mobile redesign to help empower girls to learn code

Summary

Led and oversaw the redesign of Google's Made w/ Code website experience and Blockly visual coding tool to provide mobile interactivity, responsive design enhancements and a refined UX framework to support future program growth.

In 2014, the Made w/ Code audience was evolving with young millennial girls increasingly using mobile and tablet devices in school and in their free time. This presented a problem because the initial brand website and interactive coding platform they had created was unusable on mobile and lacked touch interactivity for tablet users. Additionally, their design style guide had been designed with a "for-print" focus, hindering their ability to reflect a modern digital-first design aesthetic.

As a creative partner to Google's Brand Studio and Google.org social impact group, out team at 72andSunny was asked to lead the redesign and create a refined design system and style guide. Our team conducted a UX assessment of the existing site and crafted a new mobile-first design system while collaborating with STINK Studio technology partners to oversee the development of a new Blockly visual coding mobile experience.

Outcomes

  • Successfully completed a mobile-first redesigned of the MadeWithCode.com website experience and Blockly visual coding tool
  • Developed a comprehensive mobile-first UX and interaction design framework to support the future evolution of the program
  • Delivered usability and UX audit and redesign recommendations based on existing site and competitive landscape
  • Collaborated with STINK Studios to prototype, test and implement redesign

My Role

UX Design Director

Year

2014

Client

Google

Company

72andSunny

Team

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